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santa cruz lifestyle portraits

Santa Cruz Corporate Lifestyle Headshots

Santa Cruz Corporate Lifestyle Headshots

Something medium to large corporate organizations struggle with in regards to executive portraits is inconsistency. If you try to exactly match certain background with different photographers in different locations over different time periods, even if the photographers do a good job there’s going to be variation in that media collection that will be obvious to everyone. One of the things I like to do is give each person a variety of settings to shoot in so that we’re baking variety into the photographic cake, and those subtle variations in lighting, etc will be much less of a factor. This shoot had 5 or 6 spots I’d picked out for each person with wildly different lighting requirements – ranging from 1/125 to 1/2000 shutter speed to keep a consistent 1.8 to 2.2 aperture setting for a shallow depth-of-field look for all the waist-up shots. All these were shot on a Nikon Z7 with the native 85mm 1.8 S lens with one Profoto B1 flash off-camera shooting through a 30” Profoto Octa. I love keeping my lighting setup simple and mobile, which cuts down on how much time I need with each executive while also delivering a diverse library of images for each person to choose from.

Santa Cruz Headshots on the West Side

Santa Cruz Headshots on the West Side

This local (Santa Cruz) startup company needed some fresh portraits for their website – casual, yet professional; so of course we met at the brewery down the street on a cold December morning. Sadly, the brewery (Humble Sea) was not pouring at that ungodly hour, but we braved the chill anyways. I'm always the lucky one, not having to have MY picture taken – but I do my best to ensure the process is quick, painless, and dare I say? Fun. I had an awesome time with this crew, starting with a big group shot and quickly powering through all the individual portraits in about an hour. Not too shabby! Enjoy a few of my faves below:

Santa Cruz Business Lifestyle Photography - Cooper Technologies

Santa Cruz Business Lifestyle Photography - Cooper Technologies

Cooper Technologies is a one-stop IT services/consulting shop located in Sash Mill near downtown Santa Cruz. The staff is super friendly, and I think that comes through in our photo shoot below. We started out with group shots of all-hands, both inside their workshop as well as outside in the alley behind the business. I had a lot of fun since I had full creative freedom – can you tell? Last, we walked to the nearby colocation facility (aka server room) for a few dramatically-lit portraits there. Overall I'm really happy with the results (and they are too!). Enjoy a selection of my favorites below: