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Commercial Advertising Group Portrait Shoot in Burlingame

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Commercial Advertising Group Portrait Shoot in Burlingame

I was hired to shoot a group of 10 executives at a luxury kitchen appliances company in Burlingame. The intent was to stage an area in the warehouse that would subtly showcase some of their products but mostly be about the people. To make it more engaging, we wanted to show some interaction between the people. Not challenging, except for the fact that in order to get the best lighting for each person, I had to shoot each person individually without anyone else in the frame! I worked with branding expert Krista (Personify) on this project – she spearheaded the concept and layout of the shot, which we referred to day-of, getting the actual setup quite close to the mockup (thankfully!). After Christal Caladio (Artistry by Cristal) polished each individual's hair and makeup, I photographed them in one of the positions we'd outlined (or two or three). The camera was on a taped-down tripod and the lighting was dialed in, so (in theory) it would be pretty easy to pick the best shots of each person and merge them all in photoshop. 

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